Privacy Policy

Last updated: October 16, 2025

Valmere operates this boutique and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (hereinafter referred to as the “Services”). Valmere is powered by Shopify, which enables us to deliver these Services.

This Privacy Policy explains how we collect, use, and disclose your personal information when you access or use our Services, make a purchase or other transaction, or communicate with us in any way. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy and the ways in which we collect, use, and disclose your information.

Personal Information We Collect or Process

When we use the term “personal information,” we refer to information that identifies you or that can reasonably be linked to you or another person. Personal information does not include anonymized or de-identified data that can no longer identify you or be linked to you.

Depending on how you interact with our Services, where you reside, and as permitted or required by law, we may collect or process the following categories of personal information:

Contact information: your name, address, billing address, shipping address, phone number, and email address.
Financial information: credit card, debit card, or bank account details, payment information, transaction details, and payment confirmations.
Account information: username, password, security questions, preferences, and settings.
Transaction information: items you view, place in your cart, add to a wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
Communications: information you include when communicating with us, for example when contacting customer support.
Device information: details about your device, browser, network connection, IP address, and other unique identifiers.
Usage information: data about how and when you access or interact with our Services.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you: when you create an account, use our Services, or communicate with us.
Automatically: through your use of our website or devices, via cookies and similar technologies.
From our service providers: such as payment processors, analytics providers, and shipping partners.
From partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

To provide, tailor, and improve the Services: including processing orders and payments, managing your account, arranging delivery, facilitating returns, and personalizing your shopping experience.
Marketing and advertising: to send promotional communications by email, SMS, or post, and to display relevant ads based on your preferences or shopping history.
Security and fraud prevention: to authenticate your account, detect and prevent fraudulent or unauthorized activity, and maintain a secure shopping environment.
Customer communication: to respond to your inquiries, provide assistance, and maintain our relationship with you.
Legal purposes: to comply with legal obligations, respond to lawful requests, or enforce our terms and policies.

How We Disclose Personal Information

We may share your personal information under the following circumstances:

With Shopify, service providers, and other third parties who perform services on our behalf (e.g., payment processing, data analytics, logistics, or cloud storage).
With business and marketing partners to deliver relevant marketing content and advertising.
When you instruct us or consent to share certain information (for example, when using social media integrations).
With affiliates or within our group of companies.
As part of a business transaction (e.g., merger or bankruptcy) or as required by law.

Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information to deliver and improve the Services. Information you provide through our website may be transferred to and processed by Shopify or its partners in other countries.

For more information about how Shopify uses your personal information and your rights, please refer to Shopify’s Privacy Policy.

Third-Party Websites and Links

Our Services may contain links to third-party websites or online platforms. We are not responsible for the privacy or security practices of such sites, and we encourage you to review their respective privacy policies.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from minors. If you believe that a child has provided us with personal information, please contact us to request its deletion.

Security and Data Retention

No security measure is perfect or impenetrable. While we take reasonable steps to protect your information, we cannot guarantee absolute security.

We retain your personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on where you reside, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict its use, as well as to withdraw consent.

You may also opt out of promotional emails at any time by using the unsubscribe link provided in our emails.

If you reside in the UK or the EEA, you may also have the right to object to certain processing activities and to transfer your data to another service provider.

To exercise your rights or make a request, please contact us using the details below.

Complaints

If you wish to make a complaint about how we handle your personal information, please contact us using the details below. Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.

International Data Transfers

We may transfer, store, and process your information outside your country of residence. If we transfer data outside the UK or EEA, we rely on recognized legal mechanisms such as the European Commission’s Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. We will update the “Last updated” date accordingly.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights, please contact us:

Email: support@valmere.co.uk
Address:
Phone: +31 ( )
VAT number:
Chamber of Commerce registration number:

For data protection purposes, Valmere is the controller of your personal information.